There are different Business Plan formats. The layout may vary depending on the type of the business, the purpose of the plan and the audience. But for a newbie, one needs a sample to start with, here is one.

1. Executive Summary

2. Company Profile

3. Marketing Plan

• Industry Trends
• Product or Service
• Target Market
• Competitive Analysis
• Marketing Mix
• Product
• Price
• Place
• Promotion

4. Operational Plan

• Suppliers
• Manufacturing Plan
• Operating Requirements
• Human Resources

5. Financial Plan

• Startup Costs
• Cash Flow Statement
• Income Statement
• Balance Sheet

6. Appendix